|
The most popular and widespread form of advertising on the
Internet is banner advertising. Since there is no escaping
a banner on the net, it is commonly used by websites. When
creating your banner, you should make a small file, below
10K, 15K. Use call to action, this is believed to be one of
the easiest ways to increase the CTR. When using a call to
action simply involve words such as click here', 'sign up
now' or something similar which urges to viewer to do something.
Banners with moving elements attract the eye a lot more than
static banners do, so use animation. You should also have
a decent ad copy and a fake factor, a banner incorporated
with some kind of fake element such as fake scroll bar, test
links, etc.
Copyright
© 2005 Internet Marketing Information. Send comments here. |
 |
